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The Rotherham Business community working with place marketing specialists ‘thinking place’ have identified a clear story for Rotherham – focusing on:
- Why is Rotherham special?
- What is Rotherham’s ambition?
- What is Rotherham’s story?
This work has resulted in the production of the Rotherham Story which provides a clear strategy that sets Rotherham apart from other areas. The Rotherham Story highlights, unifies and profiles Rotherham’s assets; it details three areas of focus –
- Engineering Excellence
- Living Green
- Pushing Boundaries
It provides a story that all Rotherham businesses can get behind and a toolkit of vibrant, modern visual language which can be used by all Rotherham organisations. The Rotherham Story will be brought to life and actively used by the Rotherham Pioneers – Please help us tell our story.