Grimm & Co, the innovative literacy charity that brings a truly unique retail offering to Rotherham’s High Street, has been named as a finalist at the prestigious White Rose Awards 2018, the largest celebration of tourism in the UK.

Opening in a former pub in 2016, the Apothecary to the Magical sells wild schemes, evil plots, charms, curses and kitchenware. It was recently voted “No. 159 best shop for all things wicked” by Witch? magazine.

Above the shop, the Yorkshire charity runs innovative storytelling and writing workshops for children in the local area, to unleash their imaginations and build confidence, self-respect and communication skills.

Run by tourism member organisation, Welcome to Yorkshire, the awards recognise the very best of this county’s thriving tourism industry including pubs and restaurants, food and drink, hotels and caravan sites, visitor attractions, cultural events and customer service.

Read the full story at Rothbiz.